Digital signage allows business owners a revolutionary new way to interact with, and speak to, their prospects on the sales floor. This ability to directly influence purchase decisions opens up new opportunities for advertisers. By presenting the right message, at the right time, to the right audience, even small companies can step into the big world of advertising. IP video has also changed the way that information is transferred. With the proper infrastructure, delivering custom training and interactive distance learning systems can be easily facilitated over the internet.

There are several programs currently available for creating professional digital signage content, and Media Author from Helius is one of the finest. It works in conjunction with Microsoft PowerPoint and allows anyone to create stunning layouts in a matter of minutes. With MediaAuthor, users can select from digital signage templates, add graphics, text and animations, record or import audio tracks, then instantly publish from PowerPoint to the display screen for immediate viewing. This type of software makes it easier than ever for companies to ensure they are offering the most up-to-date information on all of the displays in their digital signage network. Typical applications include areas such as lobby displays, conference rooms, elevators, event centers and more.



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This entry was posted on Wednesday, February 6th, 2008 at 6:03 am and is filed under Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.